Finding Space for CPG to Enter Healthcare: Project as a Business Strategy Intern for IA Collaborative
Business Strategy
Secondary Research
Synthesis
Secondary Research
Synthesis
One of the largest companies in India wanted to enter the healthcare space as both a social and financial value opportunity.
The client had wide manufacturing expertise but needed to know what to make to enter the healthcare field. By conducting secondary research on venture capital trends by country as a proxy for where healthcare is going, we uncovered the opportunity for investment in becoming a healthcare provider as a critical need in their home market.
The client had wide manufacturing expertise but needed to know what to make to enter the healthcare field. By conducting secondary research on venture capital trends by country as a proxy for where healthcare is going, we uncovered the opportunity for investment in becoming a healthcare provider as a critical need in their home market.
With so many questions around which geographic market to enter, what product to produce and whether the client's brand trust would carry over in a new industry, it was important to find ways to make sense of the uncertainty.
I looked a analogous companies who had moved from CPG to healthcare and identified the wellness category as a common thread of transition. In mapping out the major industry segments, I helped identify broad areas that would span this bridge.
I conducted industry analysis to create high-level estimates of market sizes, growth, and trends to guide our prioritization and concepting.
I looked a analogous companies who had moved from CPG to healthcare and identified the wellness category as a common thread of transition. In mapping out the major industry segments, I helped identify broad areas that would span this bridge.
I conducted industry analysis to create high-level estimates of market sizes, growth, and trends to guide our prioritization and concepting.
Because non-communicable chronic diseases now make up the majority of illnesses in countries like India and China, we identified chronic disease prevention as a key priority that also fit naturally between wellness products - which face fewer regulatory challenges - and healthcare.
I gathered and synthesized research that unearthed market opportunities in India.
I gathered and synthesized research that unearthed market opportunities in India.
Through an understanding of the company's core assets and competencies as well as user needs, industry trends, and CPG firms who had made this transition, we converged on core wellness product concepts that could serve as this bridge and help the client transition into a fast growing profitable and socially critical industry.
