I'm Yoni, a recent MBA graduate from the University of Chicago Booth School of Business with a passion for merging data-driven business fundamentals with human-centered empathetic approaches to innovate a better future.
We are what we create and what we consume
I love finding out how things work, why the world is the way it is, and how we might make it better. I've been fortunate enough to explore these questions across a number of experiences that have helped me better understand how I and other humans behave, leading to insights that have created value for major corporations, nonprofits, and startups.
Below are a few projects in which I've leveraged both empathy-driven and data-driven approaches towards finding desirable and viable solutions.
Workplace Benefits for Freelancers (Fintech) More than 20 million Americans are full-time freelancers and receive no workplace benefits. Even though they out-earn the traditional workforce, on average, they are immensely underbanked. Challenge How can we create systems to free up freelancers from the extra work of managing their own benefits? Outcome I led our team to a first-place finish at the Rotman Design Challenge by uncovering an opportunity create a benefits system using invoicing for faster payments as the point of entry. Learn More
Designing Better Health (Pharmaceuticals, Healthcare) 80% of fragility fractures in women over 50 do not receive long-term therapeutic intervention. 50% of hip fracture patients had a prior fracture that should have been viewed as a warning sign. 20% of patients die within 12 months of a hip fracture. Challenge Design a cost-effective patient and provider facing intervention that closes the patient-care gap. Outcome I helped the team conduct user observations and synthesize insights that led to patient- and doctor-facing communications that are currently in clinical trials in Europe. Learn More
Market Entry Strategy (Healthcare and Wellness) India is facing a healthcare provider shortage, with only 1 hospital bed for every 1,050 patients, 1/3 as many as in the United States. Challenge Help one of India's largest companies create both financial and social value by entering the healthcare market. Outcome By researching analogues, venture capital investments and market trends, I helped identify key healthcare opportunities with a faster path to market. The team was able to use these insights to narrow the focus and begin concepting. Learn More
Finding Product Market Fit (Tech Start Up) Nonprofits face increasing needs while budgets decrease. Corporations have generated record profits but consumers are starting to demand more social consciousness from brands. Challenge Solve the nonprofit revenue gap and corporation credibility gap at the same time. Outcome Using a lean-start up approach, I helped us validate or discard assumptions by testing each iteration with real customers. Our first client attracted over 200 nonprofit applicants. Learn More
Organizational Development (Non-Profit) Millennial young adults are more mobile than previous generations and cities that can't attract or retain this talent are falling behind. Challenge Build community to transform individual lives and help a city become a more attractive place for Millennial talent. Outcome I helped to recruit and manage the leadership and resources to create a space and organization that attracted over 300 users in the first year and has since helped over 1,000 individuals find jobs, build relationships and create a sense of community in St. Louis. Learn More
/ Strategic Disruption Assessment Researched and quantified startup threats to a major logistics company - Provided critical input for an executive presentation on strategy for managing disruptors
/ Technology and Experience Assessment Researched the technology required to create a virtual trial experience for a beauty product from a major CPG manufacturer - Reframed the conversation away from the technology to the user experience
/ Professional Development Strategy and Execution Developed and executed a profession development curriculum for community engagement professionals across 6 cities - Model was rated as most valuable professional experience by participants and was scaled to multiple regions
/ Recruitment Strategy Devised a new teacher recruitment and retention strategy for an education foundation in Chicago - Led to an RFP and eventual funding of a new model based on this recommendation