Designing a Behavioral Intervention to Improve Patient Care: Project as Business Strategy Intern at IA Collaborative
This project gave me the opportunity to work with researchers and designers, to participate in and lead user and secondary research, and to uncover and synthesize insights from that research.
Our client was a multinational pharmaceutical company seeking to increase diagnosis and treatment for fragility fractures, a $1B opportunity
Our client was a multinational pharmaceutical company seeking to increase diagnosis and treatment for fragility fractures, a $1B opportunity
The challenge was to close the gap between treating the acute fracture incident and assessing and diagnosing a potentially chronic bone issue.
Fracture Liaison Services (FLS), in which a dedicated hospital staff person identifies at-risk patients and contacts patients and their doctors, had emerged as an effective but expensive solution and the client wanted us to design a more cost-effective version.
Fracture Liaison Services (FLS), in which a dedicated hospital staff person identifies at-risk patients and contacts patients and their doctors, had emerged as an effective but expensive solution and the client wanted us to design a more cost-effective version.
We had to get smart on the area and prior efforts quickly in order to meet clinical trial timelines.
I gathered secondary research from a broad array of sources and became our team's subject matter expert to distill the research and guide our content development.
I gathered secondary research from a broad array of sources and became our team's subject matter expert to distill the research and guide our content development.
User observations gave us an empathetic understanding of the challenges from our users' perspective and led to design directives.
On a tight timeline and with zero budget for user research, I utilized my network to quickly identify and recruit patients, primary care physicians, and experts and lead observations.
On a tight timeline and with zero budget for user research, I utilized my network to quickly identify and recruit patients, primary care physicians, and experts and lead observations.
We identified and mapped desired behaviors to guide our user observations, uncovering motivations and barriers to discussing the fracture with a doctor.
I leveraged my background in psychology, my newly acquired subject matter expertise, and the knowledge uncovered from user research to turn insights into design directive.
I leveraged my background in psychology, my newly acquired subject matter expertise, and the knowledge uncovered from user research to turn insights into design directive.
The design directives provided the foundation for our initial concepting and helped gain buy-in from the client.
My ability to synthesize large amounts of primary and secondary information helped us generate concepts grounded in user-insights.
My ability to synthesize large amounts of primary and secondary information helped us generate concepts grounded in user-insights.
As we developed concepts into prototypes, we put the prototypes in front of users for feedback, allowing us to rapidly iterate and increase the fidelity of prototypes.
In leading several of these feedback sessions, I helped refine our content strategy towards a final product.
In leading several of these feedback sessions, I helped refine our content strategy towards a final product.
Our content and design converged on a final pair of mailers that are currently undergoing clinical trials in Europe.
